Do You Have Primary Prevention Products? w/ M. Elwer

Not long ago, I walked through what could be considered a speech clinic of the near future.

You might imagine sleek exam rooms outfitted with high-powered flexible endoscopes capable of visualizing oral, laryngeal, and pharyngeal structures in stunning detail. Perhaps you picture the latest tablets and smartphones paired with high-fidelity digital audio systems, ready to reproduce speech output with crystal clarity. And yes, today’s communication sciences and disorders (CSD) professionals are rapidly updating practice models, with major shifts in third-party reimbursement policies unfolding even as this post is written. But instead of being packed with cutting-edge tech, the clinic I visited had changed in a different — yet equally profound — way. On its shelves were not just diagnostic tools or therapy devices, but something often overlooked in our field: primary prevention products. The inclusion of prevention activities in clinical practice represents both something new and something deeply rooted. But what does prevention really mean for a CSD professional? How futuristic is it to position prevention as a product line? And can most practices absorb prevention into their existing business models?

A Slow-Building Revolution In 1987, the American Speech-Language-Hearing Association (ASHA) released a position paper advocating for the prevention of disorders related to communication, cognition, and swallowing. This wasn’t an immediate call to action — more like the birth of a slow-rolling snowball, steadily gaining size and momentum. To many clinicians, prevention may feel like a radical departure from traditional models. The reaction often goes something like: “Wait — not only do I help people improve after a disorder develops, now I have to work to prevent them from needing me at all?” The answer, in short, is: yes. But paradoxically, incorporating prevention can actually drive more people to your door. In the short term, yes, it may reduce some individuals’ need for intensive treatment. In the long term, however, it increases your community visibility, builds trust, and ultimately expands your reach.

Understanding Primary Prevention Primary prevention aims to reduce or eliminate the conditions that can lead to a communication disorder before any symptoms arise. This can be done in two main ways: • Altering a person’s susceptibility (e.g., improving vocal stamina so someone is less affected by noisy work environments) • Reducing exposure to risk (e.g., modifying a work schedule to give the voice time to rest) For many CSD professionals, this concept feels the most foreign — perhaps because primary prevention isn’t reimbursed like diagnostic testing or treatment. And it doesn’t always look like “therapy.” It often looks like selling or teaching tools, activities, or techniques to individuals who don’t yet have impairments. Can we teach healthy people how to stay that way? Can we stock and sell low-cost wellness products? Can we handle the sales tax? Yes, we can. But we must step out of our comfort zones as clinicians to do so. The return on investment? A stronger community presence, a broader impact, and a more sustainable professional model. ⸻ So What Is the Stuff of Primary Prevention? In this future-forward clinic, here’s what I saw on the prevention shelves: I. Oral-Motor / Motor Speech • Kazoobie Kazoo – $2 • Hohner Beginner Harmonica – $8.50 II. Fluency • Mouth Sounds by Fred Newman – $10 • The Speech Choir by Marjorie Gullan – $1 (used) III. Voice • C.D. Bigelow Elixir White/Green Hair & Body Wash – $10 • 1 gallon distilled water – $1 IV. Swallowing • Ziploc kit with Life Savers & mint waxed dental floss – $5 • Ziploc kit with 12 sterile tongue depressors – $5 V. Cognition • Radius ergonomic garden trowel – $10 • GAMES magazine, single issue – $5 VI. Speech & Language • The New Moosewood Cookbook by Mollie Katzen – $10 • Walk Off Weight with Your Pedometer by Jan Small – $10 Note: Product mentions are coincidental and non-sponsored. These items were selected for their low cost, broad community availability, and potential to support wellness through primary prevention. ⸻ The Clinic Experience In this imagined clinic, the prevention section has its own street-level entrance, keeping the flow of wellness consumers distinct from tertiary care patients. Adjacent to the retail area is a video viewing room with several devices for product demonstrations. Nearby racks offer literature from local wellness resources — classes, community events, and support networks. The aim? To immerse the customer in a holistic health-promoting environment. ⸻ Back to the Questions Let’s revisit the original prompts: • How do we do primary prevention in CSD? • What is the stuff of it? • What are the outcomes we want? We do primary prevention by teaching, training, referring, marketing, selling, cooperating, and participating. We bring healthy individuals into our sphere not just to diagnose, but to keep them healthy enough that diagnosis never becomes necessary. We collaborate across community sectors — with educators, fitness instructors, faith leaders, performers, and health coaches — to support our prevention mission. Outcome measurement may be simple: improvements in health literacy and patient activation, such as those measured by the Patient Activation Measure (PAM) developed by Hibbard and colleagues. The ultimate outcome? Lower long-term healthcare costs, higher function, and more empowered communities. The story of primary prevention in our field is still being written. As we walk through this near-future clinic, we must ask ourselves: What do we see on the shelves? What kind of professionals are we becoming? Next stop: the secondary prevention wing.