You are accurately and efficiently mapping your work with persons served, through your documentation and oral communication with all stakeholders. When this discipline of communicating what you see and do in SLP clinical work addresses all the stakeholders ' needs, you are taking a large step towards selling your job and growing its future. Selling, marketing, branding, advertising, supporting, managing - you will do it all happily because you help people's lives improve. Because you commit to promoting your clinical services with honesty and integrity, your services will thrive and model best practices for the entire service system. What is the place for both honesty and integrity in your marketing efforts?
* Primary to your sales job is constantly improving the quality of your daily clinical work: your planning, designing, evaluating and treating, writing, communicating, meeting, etc. set the standard, - so, if you did no more than high quality work daily in the trenches, your practice sustains vitality and you will be a valuable resource for persons served. We earn our salaries and our fees, with juggling a host of responsibilities towards meeting obligations as SLP's, as employees of larger offices and departments, themselves within larger educational or healthcare institutions. Though we have our moments as "cogs in the machine", where daily routines can resemble repetitive tasks that seem to be sapped of human touch or creativity - this is the reality of today's workplace. Your training and energy invested in clinical practice need not suffer, from the productivity required to share your data on persons served with all stakeholders. Do your job well.
* The stakeholders who most influence your bottom line; - the referral sources; the support circles for the persons you serve; the payers;the program administrators higher in the organizations of which you may be a part; the customers of your organization - they all should hear from you and your colleagues regularly, about the value you add to the lives of persons served and the viability of your organization. Those communications can include individual, small group and large arena presentations; letters, essays, interviews and features you submit to media, both inside and out of your institutions; participation in committees, organizations and projects that help your organization meet its goals. Do not stand still.
* If you let others in your organization micro-manage the operations of your SLP practice, to the exclusion of your supplying data and suggesting quality improvements, there is no real continuous improvement. Conduct single - subject studies. Collect local norms on your assessments. Be part of a normative study a test publisher is undertaking on a commercially available assessment. Collaborate with clinical and research colleagues, to help answer big questions re: the science of what you do. Lead cross-disciplinary community events to touch larger and more diverse community groups, for a diverse coterie of community needs - we all are part of a bigger world. Do keep moving forward.
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