I just couldn't resist. I've been fuming for decades that with all the promotions, all the campaigns and all the zeal of our mentors and leaders in the fields of communicative sciences and disorders (CSD), we're still a poorly understood group. Even with our getting a foot in the door with our National Speech - Language - Hearing Month: where is the speech - language pathologist (SLP) on "America's Got Talent"? Do an audiologist and an SLP capture the Kiss Cam at Yankee Stadium? And if you get caught spreading a rope of ketchup on a Vienna Beef hot dog, are you punished for your Chicago meat heresy, or because you're an SLP making a diet recommendation?

I thought there had to be a more concise, powerful and memorable method to "sell" our fields to celebrated men and women on the street. i found these public relations tools I had craved, in actual slogans and posters from wartime propaganda. You notice that some posters ask you to do your part in the fight.

For those who felt they had to do something for the war effort, but didn't have the constitution to go into battle, there were posters and slogans to motivate those at the homefront.

Then there's the allure of what you look forward to again, after the fighting is over.

Are there lessons for my peers in CSD, from the punchy presentation of wartime propaganda? Let's see if an SLP or an audiologist can be captured.

For example, the Sherlock poster might read beneath: "Have you lost your voice? Call SPEECH THERAPY, so people in your world can hear you again!" What other messages do you hear, seeing this gumshoe? Here's another idea for a CSD hard sell - "You talkin' to me? Yes, I hear you now. Let me take you where you wanna go!" Are there any better slogans for this one?

A third persona for the CSD professional; not cabbie, and not private eye, but - a COACH. What does a coach do? "You've almost got it. Let's try again - take a deep breath and shoot for the goal!" Is there still another great slogan to give the coach?

Let's have a caption contest! What do the SLP or Audiologist do as a coach, taxi driver or detective??